Mobile Path-to-Purchase Research 

In partnership with xAd, we produced this comprehensive research study conducted by The Nielsen Company.

2/3 of mobile search driven purchases happen offline

Our research shows that mobile has now eclipsed desktop as a research tool with consumers spending more time on their mobile devices than ever. In fact, mobile devices account for up to 64 percent of time spent online and 42 percent of mobile users consider mobile the most important resource in their purchase process.

Download a set of reports and infographics based on Nielsen's online survey and on-device behavioral data from 6,000 U.S. smartphone and tablet users focused on the Automotive, Entertainment, Restaurant and Telecom categories.